Senior Officer, Training Marketing & Communications

工作地点: 北京 发布日期: 2011-03-29
招聘人数: 1 工作性质: 全职

职位描述/要求:

Objective of job
• Assist in the planning and delivery of internal and external marketing and communication programs according to Training & Retail Qualification strategy and Mercedes-Benz standards to facilitate smooth implementation of training in the Mercedes-benz dealership network. Act as "one voice" to external key stakeholders (e.g. Mercedes-Benz dealers, dealer groups and other Daimler entities) to ensure consistetency of communication of messages. Establish regular communication with Mercedes-Benz dealership network to understand training requiremtns and overall feedback on training quality.
Job designation
1. Internal Marketing & Communcations
• Identify touch points between the Training & Retail Qualification department and other internal stakeholders of the Mercedes-Benz wholesale organization (e.g. Sales & Marketing, Aftersales, Network Development, Regional Training Centers).
• Assist in the planning and delivery of internal marketing and communication programs.
• Create, plan and develop content, layout and production of internal marketing and communication (e.g. in-House Magazine).
• Write key speech notes, briefing notes, and media articles for internal stakeholders (e.g. Townhall Meeting).
• Coordinate and monitor the quality and execution of marketing and communication programs through external vendors
• Ensure clarity and consistency of messages as well as ease of access to communication.
• Assesses overall cross-department communications, reports and recommend improvements as well as maintain all materials up-to-date.
• Encourage, promote and strengthen knowledge sharing within Training & Retail Qualification department and across the Mercedes-Benz wholesales organization (e.g. workshop, regular meetings, trouble-shooting).

2. External Marketing & Communications
• Assist in the planning and delivery of marketing and communication programs for external key stakeholders (e.g. startup communication package for new Mercedes-Benz dealers)
• Act as "one voice" to external key stakeholders (e.g. Mercedes-Benz dealers, dealer groups and other Daimler entities) to ensure that messages are communicated in a consistent and timely manner.
• Establish and monitor regular feedback channels between Training & Retail Qualification department and external key stakeholders to improve cross-communication and acquire valuable key information.
Qualification required
Education:
• University degree majored in PR, communication, marketing or business administration.

Experience:
• Minimum 3 years fulltime working experience in communication or marketing are at corporate or retail level.

Special Knowledge:
• Language & Computer Skills
Excellent written and spoken English.
Good MS-Office skills (e.g. PowerPoint, Excel, Word, Access).
• Technical Knowledge/Hard Skills
Solid knowledge of corss-departmental communication
Solid knowledge of marketing
Basic knowledge of project management (e.g. management of internal and external stakeholders).
Basic knowledge of the Mercedes-Benz retail network in China.
• Other Generic Competency
Customer Orientation
Communication Skills
Interpersonal Skills
Detail Oriented Mindset

职位申请程序:

This job is regular.

请发送您的简历到下边的电子邮箱:
mbcareer@daimler.com

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