| 工作地点： | 北京 | 发布日期： | 2011-1-25 |
|---|---|---|---|
| 招聘人数： | 1 | 工作性质： | 全职 |
职位描述/要求：
| Objective of job |
|---|
| • Create impact and stand out Mercedes-Benz advertisement from cluttered advertising environment • Well manage company resource and maximize effectiveness and efficiency of communication - advertising • Strongly support sales with direct response marketing strategies • Employ innovative and creative execution to best communicate leading position of Mercedes-Benz brand and model range products • Simoutaneously given to be responsible for the creative communication of Mercedes-AMG brand and brand relevant campaigns |
| Job designation |
| 1. Brand and product communication strategy development: - Strategy development - Summary and reporting 2. Marketing intelligence: - Competitor report and express - Creative workshop 3. Advertising effectiveness study: - Maximize effectiveness and efficiency - Reporting 4. CI & VI management 5. Creative development and production: - Mercedes-Benz - AMG - Aftersales - ND - Fairs/sponsorship creative support 6. Retail support: - Pos - Product catalog, flyer, pricelist - Dealer package 7. Ad hoc projects: - Sales push campaign - Event/sponsorship key visual design - E-markting integration - Celebrity projects 8. Agency management (creative agency, research agency, production house, translation agency): - Daily communication with agency for detail briefing - Agency review and quality control 9. Finance & Controlling team coordination: - Procurement preparation and follow ups - Contract and other finance logistics arrangement - Process management |
| Qualification required |
| Education: Bachelor Degree or above Experience: Creative management, Marketing practice experience over 3 years; excellent communications skills, strong planning and implementation capabilities; rich knowledge and experience in advertising. 4A advertising agency background preferred. |
职位申请程序：
| This job is regular. 请发送您的简历到下边的电子邮箱: |
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| mbcareer@daimler.com |
