| 工作地点： | 北京 | 发布日期： | 2011-07-26 |
|---|---|---|---|
| 招聘人数： | 1 | 工作性质： | 全职 |
职位描述/要求：
| Objective of job |
|---|
| - Develop communication strategy and support content marketing practice to communicate highlights of Mercedes-Benz brand and products. - Set up and manage comprehensive content marketing plateform (including Mercedes-Benz Magainze, MB TV, advertorial, social media content development, celebrity communications etc.) - Deliver impactful content to make Mercedes-Benz stand out from cluttered advertising environment |
| Job designation |
| 1．Strategy development - Content Marketing - Celebrity commmuncations - Key message of Marketing communcitions 2．Mercedes-Benz/smart/AMG Magazine management - Conent management (with Conde Nast and HQ) - Distribution channel management - Advertising management - Competitor study - Measurement 3．Marketing advertorial management - Brand - Product and new technology - Milestone launch event and activities 4．Agency management - Daily communication with agency for detail briefing - Agency review and quality control 5．Finance & Controlling team coordination - Procurement preparation and follow ups - Contract and other finance logistics arrangement - Process management |
| Qualification required |
| Education Bachelor Degree or above Experience Excellent communications skills; Rich knowledge in automobile; Rich experience in advertising, PR or media; Fluent in both English and Chinese. |
职位申请程序：
| This job is regular. 请发送您的简历到下边的电子邮箱： |
|---|
| mbcareer@daimler.com |
