At a symbolic signing ceremony today on the banks of the Huangpu River, leading pioneer automobile brand Mercedes-Benz became the naming rights partner of the arena. The arena, which is being jointly developed by world-class culture and sports entities Oriental Pearl Group, AEG and the National Basketball Association (NBA), will be the first arena in China to have a naming rights partnership.



Mercedes-Benz Arena will be the first Mercedes-Benz named-venue outside of Germany and this ground-breaking ten-year naming rights agreement strongly reaffirms the automobile company's continuing commitment and support for the development of culture, arts and sports in China. The multi-purpose entertainment destination will officially be known as Mercedes-Benz Arena in 2011, featuring world-class events including performing arts, sports, family entertainment, and is destined to become the newest iconic landmark in China's most dynamic city of Shanghai.