Inhabiting approximately a fifth of the entire Mercedes-Benz display, the smart booth covers almost 400m² of floor space with a specially designed construction that conveys smart's hallmark attributes of creativity and joie de vivre. The structure houses 10 colorful smart fortwos, interactive games and visual displays in a unique and eye-catching setup that instantly establishes the smart area as a main attraction at the show. In line with the smart brand launch in China, Mercedes-Benz introduces the smart Mall at the show, which embodies the passionate, urban style of the smart collection.

Another highlight of the smart booth is the smart Urbane, a unique concept designed for Auto Shanghai 2009. The smart Urbane is based on research into China's urbanization process. This process served as the inspiration for designers who used the smart fortwo as their canvas to portray the smart the way it was born to be – the perfect urban mobility solution.