"The demand for excellence is ever increasing, and we are more than ready to meet that demand," said Bjoern Hauber, Vice President of Sales and Marketing for Mercedes-Benz (China) Ltd. "This year, we will continue to introduce even more diversified products, tailored marketing ideas, and innovative financial services in order to allow the three-pointed star to enjoy even greater success in the China market."

Beyond its deep commitment to introduce the most innovative products, Mercedes-Benz is also dedicated to expanding its dealership service network to better meet increasing customer demand in China. Currently, Mercedes-Benz reaches more than 70 cities in China with 148 authorized sales and service centers, covering the country's major first-tier, second-tier and third-tier cities. At the same time, Mercedes-Benz is also committed to supporting its growing dealer partners by consistently offering training and development opportunities, thus helping to further enhance the overall quality of sales and after-sales service. All of these efforts have received strong recognition from customers, as Mercedes-Benz was the only European luxury automaker to be ranked in the top three positions of the J. D. Power Customer Satisfaction Index in China in the last two years.

The stunning Mercedes-Benz display at Auto China also featured a CSR section, marking the second year for the three-pointed star to present a special display for its broad range of achievements and initiatives in corporate social responsibility. The Green Legacy Program formed the highlight of the CSR corner this year, as the three-year partnership between Mercedes-Benz and UNESCO has achieved many tangible outcomes in preserving China's treasured heritage sites. To date, Mercedes-Benz has donated RMB 14 million toward the protection of World Natural Heritage Sites in China – which has significantly contributed to the sustainable development of nature and humankind. As the most successful high-end luxury car brand in the world, Mercedes-Benz has also been actively involved in the promotion of sports and culture with the aim of enriching Chinese society. Evidence of this proactive involvement lies in Shanghai's new and iconic Mercedes-Benz Arena, the first arena in China to have a naming rights partnership. Here, Mercedes-Benz will be able to sponsor world-class performing arts, cultural, and sporting events. This combined with the automaker's far-reaching work across China's natural heritage sites not only demonstrates its dedication to socially responsible practices, but also provides customers with a rewarding and positive brand association.

As China continues to develop and grow at a rapid pace, customer tastes and preferences will also change in turn. Mercedes-Benz's stunning showcase at Auto China 2010 is a perfect indication of its ability to relentlessly meet that demand, and grow and change along with it. The 38 models on display at Mercedes-Benz's largest ever booth is a flawless representation of the fascination, responsibility, and perfection of the three-pointed star. With Mercedes-Benz's set to celebrate its rich history of 125 years, the leading luxury automaker is celebrating early by granting the Chinese market with an even more extensive product portfolio embedded in over a century of proven expertise and unparalleled heritage.