

[July 14, 2008, Tianjin] For 150 lucky children, tennis is destined to bring them a colorful and memorable summer vacation this year. This is enabled by the Mercedes-Benz "Swing for the Stars" Tennis Summer Camp, which marks its commencement today. The summer camp is a crucial part of Mercedes-Benz "Swing for the Stars" Junior Tennis Development Program, which aims to develop and prepare skilled and well-trained players to brighten the future of tennis in China.
The five-day summer camp will grace three cities including Tianjin, Nanjing and Guangzhou, where the children of Mercedes-Benz clients nationwide within the age range of eight to twelve years old will be recruited to participate in the program. Although these children only have basic tennis skills; however, the most important key is that they all possess strong passion and enthusiasm for tennis and enjoy the sport as a hobby. As a world-leading auto brand, Mercedes-Benz places exceptional efforts to ensure customer satisfaction by providing them with superior service. It is through this type of events that Mercedes-Benz finds a channel to provide its customers with the opportunity to absorb and experience the brand's history and culture as well as its diversified brand equity. This summer camp is not only a means to provide professional training opportunities for the budding stars, but it also represents an outlet for Mercedes-Benz to show its care to the customers.