Recently, China Open 2007 held its first press conference in Shangri-la Hotel and announced that once again, Mercedes-Benz would be the sole automobile sponsor of the tournament. As with the previous three years, Mercedes-Benz will continue to provide official vehicles for the athletes and VIPs of China Open. A Mercedes-Benz display will also be set up at the site to bring the brand closer to tennis and Mercedes-Benz fans alike. The four years of sponsorship reflects Mercedes-Benz's focus on supporting the development of Chinese sports, its strong sense of social responsibility, and its connection with the young, dynamic and trend-setting.
"Mercedes-Benz has a longstanding tradition of sponsoring and organizing premier sports events, as well as promoting an energetic and healthy lifestyle. As one of the most influential tennis competitions, China Open helps us bring out the core value of our brand by representing Mercedes-Benz's heritage of taste and quality," said Dr. Claus Weidner, General Manager of the Sales & Marketing Dept, Mercedes-Benz (China) Ltd. "We hope that such a high-profile event will help people gain a deeper understanding of the brand philosophy of Mercedes-Benz, which not only symbolizes class but also the synergy of style and sports."
The director of China Open stated that the sponsorship of Mercedes-Benz would help spread the global influence of the tournament. Like Mercedes-Benz, a company that holds itself to superior standards in order to satisfy its clients, China Open also aspires to serve the Chinese public with a top-quality tennis event.