Mr. Klaus Maier, President and CEO of Mercedes-Benz (China) Ltd said, "As an innovator and a top luxury brand, Mercedes-Benz has always aspired for values of leadership, purity and elegance as our products are the combination of technology and arts, while our design inspiration is closely drawn from the artistic realm. As such, we are always devoted to promoting leading culture and classic arts, believing that "Arts enrich Life", a value shared with the NCPA. Such an alliance indicates Mercedes-Benz's appreciation and long-term commitment to the China market and its culture development.
Yang Jingmao, vice chairman of the NCPA said, "NCPA is glad to form a partnership with Mercedes-Benz, such a top luxury brand as there is a common pursuit for exquisite arts as well as creation and perfection. As the most prestigious center of performing arts, the largest platform of inter-culture exchange and the important base of culture innovation, NCPA will stick to the motto 'people, art and international', dedicating to build harmonious art culture in the society and sharing beautiful arts among the general public."
Welcoming 2008, the first New-Year concert at the NCPA on January 1st was presented by Mercedes-Benz and the NCPA to more than one thousand people in the main theatre. With Mr. Seiji Ozawa's inspiring direction, an array of well-known tunes, including the Song of Joy and the Reflection of the Moon upon the Er Quan Spring, etc., were performed by the China Philharmonic Orchestra and other artists from Russia, America and China. Experiencing a musical performance of sublime level, the event proved to be success for the audience.