• Mercedes-Benz concluded the year with total sales of over 147,670 units, making 2010 its best-performing year in China
• Mercedes-Benz remains the fastest growing premium brand in China, with a growth rate of 115% compared to 2009
• The S-Class reinforced its leading position in the Chinese premium car segment with sales of 25,000 units in 2010
• "The World's Best Business Sedan", the E-Class saw sales of 40,760 units in 2010
• The C-Class completed the year with sales of over 27,220 units, aided by its wide range of models available
• Together with smart, the sales of young Mercedes-Benz models (A-, B-, C-Class and GLK) made up around 40% of total sales in 2010
• The newly launched Mercedes-Benz vehicles in 2010 including the A-Class, SLS AMG, C-Class Estate, and E-Cabriolet have all been performing well, displaying strong market potential.

Beijing – Mercedes-Benz wrapped up 2010 on a high note by posting its best sales month ever in December with deliveries of more than 18,190 units of Mercedes-Benz, smart, AMG, and Maybach vehicles in Mainland China. This is a 94% increase in sales from the same month last year, making Mercedes-Benz the best selling premium German automaker in Mainland China during December. Thanks to the consistent record-breaking sales performance throughout the year, Mercedes-Benz sold over 147,670 units for the entire 2010 representing a growth rate of 115% year-on-year which further solidifies its position as the fastest growing premium brand in China over the past several years.



"Mercedes-Benz's tremendous sales performance in 2010 can largely be attributed to our diversified product portfolio, our professional dealer network, and our success at implementing our new brand strategy." said Mr. Klaus Maier, President and CEO of Mercedes-Benz (China) Ltd. "In 2011, as Mercedes-Benz celebrates 125 years of innovation, progress, and leadership, we have full confidence in further building on our success in this dynamic market."



The S-Class delivered a total of 25,000 units in 2010, a 67% increase compared with last year, thus reinforcing China's position as its largest market in the world. With its unparalleled heritage of luxury, technology and comfort, it remains the best premium automobile in China and is indeed worthy of the "Best Imported Premium Sedan" title recently awarded by the Beijing Times.

"The World's Best Business Sedan", Mercedes-Benz's E-Class concluded 2010 with sales of nearly 4,610 units, making it the top-selling Mercedes-Benz vehicle in December. The E-Class maintained its title as the volume leader for a total nine months this year, culminating in total sales of 40,760 units. This consistent sales success was due in large part to this year's China launch of the locally-produced Long-Wheel-Base E-Class, which is especially tailor-made for the China market.



Mercedes-Benz's locally-produced C-Class also witnessed high sales in December. The popularity of the C-Class among young Chinese customers is boosted by the availability of a wide range of choices that include seven models and four editions. This year, C-Class total sales have exceeded 27,220 units, making it one of the most sought-after Mercedes-Benz cars in China.



In 2010, close to 29,380 units of Mercedes-Benz SUVs were sold in China. Among the Mercedes-Benz's rich SUV lineup, the GLK maintained its reign as the best-selling model in December with sales of nearly 1,570 units, bringing up the year's total sales to more than 12,470 units, a 170% increase on the previous year. This year, China has also become the largest market for the R-Class with the delivery of almost 6,470 units. Furthermore, the sales of other SUV models like the M-Class, GL-Class, and G-Class all significantly contributed to Mercedes-Benz's successful performance in 2010, in line with the increasing popularity of SUVs in China.

The Mercedes-Benz's sports car family also performed superbly over the past year as it ended 2010 with deliveries of over 5,650 units, representing a 73% year-on-year growth. Among the sports cars, the Mercedes-Benz CLS posted the strongest sales figures selling almost 3,030 units in the entire year, representing a 193% increase. The two-seater roadster SLK also contributed to the sports car family with 1,930 units delivered to customers in 2010, growing by 56%. Mercedes-Benz's other sports cars like the CL-Class, SL-Class, E-Coupe, and E-Cabriolet also enjoyed consistent popularity in 2010.


China's warm reception of the young Mercedes-Benz family in 2010 also played an instrumental role in the growth throughout the year. The B-Class luxury sports tourer, a perfect blend of style and practicality, ended 2010 with total sales of over 11,810 units, an increase of 143% compared with the prior year. As one of the newest additions to the Mercedes-Benz portfolio, the A-Class has already been very well received by the market since its launch. Additionally, smart witnessed sales of almost 3,880 units in 2010, representing a 119% year-on-year growth. With six new models launched at the recent 2010 Guangzhou Auto Show, smart now provides customers with a wider range of choices.


In the past year, Mercedes-Benz's high performance brand AMG not only experienced great success from a sales increase of 111% selling nearly 1,380 cars, it also saw the introduction of the highly-acclaimed SLS AMG in China premiering at the Chengdu Auto Show in September. The inaugural Asian launch of the AMG Driving Academy in November was another highlight of the AMG brand, which signified the importance that it puts on the Chinese market.