Beijing, July 1, 2010 – Mercedes-Benz (China) Ltd. today officially launched the Grand Edition of SLK-Class, with the exclusive two-seater roadster soaring to new heights with three exceptional new models – the SLK 200 K Grand Edition, SLK 300 Grand Edition, and SLK 350 Grand Edition – all of which boast prices that remain unchanged despite a higher level of perfection, at RMB 598,000, RMB 739,000, and RMB 861,000 respectively. Epitomizing the eye-catching and fashion-forward design that the SLK-Class is renowned for, a striking contrast of shades of grey and a sportier touch bring additional fascination. Such avant-garde elements will undoubtedly increase the model's appeal to young elites desiring an emotional driving experience, as well as luxury car collectors unable to resist such an enthralling and dynamic roadster. At the same time, the SLK 200 K normal version and SLK 55 AMG are also witnessing advanced upgrades, with prices left untouched, as a token of gratitude to customers for their long-term support and passion for the Mercedes-Benz sports car family.
Since the launch of the first generation model in 1996, the SLK-Class has charmed countless customers and become one of the world's most exciting and sucessful roadsters. When the second generation SLK-Class officially entered the China market in 2004, it borrowed unique design touches from F1 for an even more unforgettable and passionate feel, resulting in tremendous popularity as it triumphantly took over a considerable share of the market segment. With a sales growth in the first five months of the year at 41% year-on-year in China, the SLK-Class has solidified itself as a significant contributor to the overall success of the Mercedes-Benz sports car lineup.
The SLK Grand Edition is sure to turn heads from all angles with its stunning exterior design. Darkened headlamps complement a delicate finish, with a bold aesthetic that ensures recognition from afar. Further characterizing the SLK-Class' sporty nature are striking 17" light-alloy wheels with five double spokes, as well as such AMG-inspired additions as silver-colored air intake fins – all of which create a strong and everlasting visual impact. Another special touch is seen in the 'Grand Edition' emblem, prominently featured on the front wings to elevate the model to a most luxurious level.
This alluring exterior is stylishly complemented by an equally dazzling interior, which features a multi-toned look that dramatically contrasts shades of grey. Newly designed seats are upholstered in basalt grey nappa leather for their center panels, with color-coordinated trim elements in basalt grey pearl designo leather, side bolsters and door armrests in basalt grey pearl designo leather with red stitching, and tone-in-tone grey seat belts to match. The center armrest and shiftlever are swathed in black nappa leather offer additional visual pleasure. An embossed 'Grand Edition' emblem on the velour floor mats, round off the exclusive design that is synonymous with Mercedes-Benz.
The SLK Grand Edition also offers an array of advancements that contribute to a more comfortable experience overall. Pleasant all-weather driving is made possible when the top is open in the form of a transparent draught-stop, which stabilizes and deflects wind turbulence when the car is on the move to significantly reduce any possible discomfort. Enhanced comfort is also found in the world's first AIRSCARF® neck-level heating system exclusive to Mercedes-Benz, which supplies easily controllable air flow out of the head restraint to act like a warm invisible scarf during chillier days. Adjustable leather seats complete with heating and memory functions allow for an even more enjoyable ride. Moreover, all three Grand Edition models, as well as the SLK 200 K normal version and SLK 55 AMG, feature a UCI media interface that makes it possible to connect an iPod or other mobile audio devices, thus contributing to an even more satisfyingly fun and entertaining journey.
The introduction of the three SLK Grand Edition models will transform the SLK-Class into an even more luxurious and desirable roadster, with an unparalleled exclusivity that perfectly combines eye-catching design, advanced features, and pure driving pleasure – all of which come together to inspire the absolute passion that has transformed this ultra-modern vehicle into an instant classic. These three extraordinary Grand Edition models, along with the SLK 200 K normal version and SLK 55 AMG, will further increase the competitiveness of the entire SLK-Class roadster lineup and help enhance the young and sporty image of the three-pointed star in the Chinese luxury auto market.