Beijing, May 27, 2010 – Mercedes-Benz (China) Ltd. today officially launched the new E 350 Cabriolet in China, priced at RMB 888,000. With its trademark motto of "four seasons, four people", this two-door, four-seater sporty model brings year-round fascination, uncompromising driving comfort and safety as well as a purely attractive design. Mercedes-Benz is introducing E 350 Cabriolet merely one month after its successful Asia debut at Auto China 2010, clearly demonstrating the automaker's commitment to providing Chinese customers with the latest models at the fastest possible time.

"As the Chinese auto industry continues to undergo rapid growth, customers' demand for a more diverse product offering also increases accordingly. As such, we place great attention in expanding our product portfolio and introducing the latest models, such as E-Class Cabriolet, to meet the individualized needs of customers," said Mr. Bjoern Hauber, Vice President of Sales & Marketing for Mercedes-Benz (China) Ltd. "Since its pre-orders at Auto China 2010, E-Class Cabriolet's charm has garnered tremendous popularity, especially among sports enthusiasts who desire an open top cabriolet that offers unforgettable driving experience all year-long."

E-Class Cabriolet's appeal is apparent at first sight with its unique design. While sharing family traits with the design of other E-Class models, E–Class Cabriolet has its own, distinct identity characterized by a by a sporty proportion, clean lines – and the particularly unique soft top. This electro-hydraulically operated soft top, in which the high-quality insulation brings about a clearly noticeable reduction in the interior noise level, allowing the model to possess one of the quietest interiors in the segment for four-seater premium cabriolets. Available in three different colors, the soft top opens and closes in mere 20 seconds, providing customers with the utmost convenience. Apart from the soft top, the E-Class Cabriolet's design also shines with the entire front section – from front bumper to radiator grille to bonnet – defined by a V-shape to create a racier and more dynamic presence. Additionally, its LED daytime driving lights and tail lights, along with the 17" rims provide E 350 Cabriolet with a greater sense of passion. To provide customers with their growing desire for individualism, the model is available 11 different distinctive body paints.

In keeping with the motto of "four seasons, four people", the new four-seater E 350 Cabriolet truly brings to life the concept of year-round suitability with unparalleled driving comfort throughout the year whether the roof is open or closed. This feature is enabled with the world's first AIRCAP® automatic draught-stop, which reduces turbulence and noise level the interior of the model, creating a sea of warm air – all with the easy touch of a button. Year-round comfort is further enhanced with Mercedes-Benz's AIRSCARF® innovation, an invisible scarf that emits warm air to the occupants' head and neck through ventilation outlets integrated in the head restraints, permitting open-top driving even in lower temperatures. These outlet nozzles can be adjusted by a total of 36 degrees over and above the head restraint thus providing passengers of all heights with this unique neck-level heating system.

Along with year-round usability, the new E-Class Cabriolet ensures drivers with uncompromising driving dynamics, proving its merit as an unparalleled open top cabriolet. The model's 3.5-liter V6 engine delivers an impressive output of 200 kW and a maximum torque of 350 Nm to guarantee powerful performance all-year long. Furthermore, the engine is complemented with the 7G-TRONIC seven-speed automatic transmission with comfort and sport modes as standard, delivering an even greater sporty characteristic to the vehicle. Driving comfort and enjoyment is further elevated with the availability of AGILITY CONTROL suspension with selective damping system, in which the shock absorbers adapt to the current driving situation automatically.

Customary of Mercedes-Benz's safety philosophy, E 350 Cabriolet is packed with an array of safety innovations that ensure peace of mind. Among others, the model equips the signature ATTENTION ASSIST drowsiness detection system, which intelligently recognizes signs of drowsiness based on sensor signals, and warns the driver accordingly. Occupants are also assured with the highest level of safety with the all-encompassing nine airbag system, including a headbag, which marks a first in a Mercedes-Benz cabriolet. Furthermore, the model features a parking guidance system, which not only enhances safety, but also guarantees greater comfort for drivers.

Mercedes-Benz has enjoyed a rich heritage of cabriolet development as early as 1920s. The new E-Class Cabriolet marks a significant step as it captures the essence of the automaker's long cabriolet history and culminates it with year-round fascination with its motto of "four seasons, four people". With today's launch of E 350 Cabriolet, Mercedes-Benz enriches its presence in this market segment in China, and will undoubtedly further increase the success of the Mercedes-Benz roadster family.