October 28, 2010, Shenyang - The final round of national competition for the third annual Mercedes-Benz TechMasters China 2010 came to an exciting conclusion today in Shenyang, as Yunnan Prime Star Vehicle Service Co., Ltd. triumphed to become the ultimate service champion. Close behind were the teams from Nanjing Star Automobile Service Co., Ltd. and Zhengzhou Star Automobile Sales & Service Co., Ltd., who also gave outstanding performances to finish second and third respectively. For three consecutive years, TechMasters China has allowed its service personnel to collaborate and learn from one another, thereby further perfecting their skills and increasing their level of service quality to provide higher customer satisfaction.

"Service excellence is crucial to the success of automakers. In order to achieve this, Mercedes-Benz has put the right policies into place with comprehensive incentives and supervision schemes in practice," said Daniel Whitehead, Vice President of After-Sales for Mercedes-Benz (China) Ltd. "Being a platform, TechMasters China aims to enhance the overall service quality among after-sales staff through many interactive programs. Ultimately, we are capable of providing Mercedes-Benz customers with the very best service."

TechMasters China, which follows the Mercedes-Benz Global TechMasters model, consists of three main stages – a preliminary online exam, a regional semi-final contest, and a final national competition. This year, almost1,500 employees participated in the fierce competition, among which the top two dealer teams from each region – North, East and South – advanced to the championship round. The final competition was comprised of three parts: a written exam to assess the theoretical knowledge of the contestants, a skills circle to test their teamwork and technical problem solving skills, and a practical role-playing round to evaluate each team's knowledge and skills when working together to diagnose and solve actual service situations. This comprehensive assessment process and the success of the participating dealer teams reflected the extensive knowledge and high-quality skills possessed by all Mercedes-Benz dealers' service personnel. Compared with the other two competitions in the past, this year's TechMasters China was focused even more on practical skills, thus better revealing the true skill levels of Mercedes-Benz's service staff and reflecting the high quality and luxurious brand image of the three-pointed star.

With a nearly 125-year history as the world's most renowned luxury automobile brand, Mercedes-Benz continues to lead the development of the automotive industry through its "customer first" service concept. Mercedes-Benz's continuous expansion and skills development initiatives for its dealer network further prove its deep commitment to providing unparalleled luxury service to its customers.

Mercedes-Benz has already established five training centers nationwide, each providing a full range of service training programs ranging from pre-sales to after-sales. This comprehensive training portfolio will undoubtedly help dealers build more professional sales and service teams while enhancing the overall service level of their entire frontline staffs. In addition, the TechMasters China competition serves an additional stage for Mercedes-Benz's top-notch service employees to exhibit and refine their skills. With this, the three-pointed star will continue to shine ever so brightly as it provides nothing but the best in service.