Although only launched in China in 2008, the C-Class has grown to become the best-selling product of Mercedes-Benz in the market, witnessing sales of more than 16,000 units and a year-on-year growth of 156.3% – greatly surpassing its sales target for the year. In December alone, despite limited production capacity, the locally produced C-Class achieved a remarkable growth of 54.4% compared with the same period of last year. Looking forward, Mercedes-Benz will continue to work hand in hand with BBDC to further strengthen the local production and deepen its roots in China as part of its long-term market strategy.
During the past year, Mercedes-Benz's newly launched models, including the mid-size luxury SUV GLK-Class, the Luxury Sports Tourer B-Class, and the trend-setting smart, have all become key factors in the three-pointed star's success in China, which is a true testament of the popularity of Mercedes-Benz's models with smaller-displacement engines among China's environmentally-friendly conscious customers. Overall, the SUV family's diverse product lineup, consisting of the M-Class, GL-Class, G-Class, GLK-Class and R-Class, contributed more than 15,800 units to Mercedes-Benz's overall sales total this year.
Mercedes-Benz's sports car lineup also maintained impressive figures. Meanwhile, AMG, the Mercedes-Benz high performance brand, achieved accelerated sales growth of 21% year-on-year in 2009, reflecting its growing popularity with discerning customers desiring individualism, exclusivity and high performance.