Mercedes-Benz A-Class "Becoming an A-lister" online campaign launched

As the Mercedes-Benz A-Class was recently made available for pre-order in China, it soon became the dream car model for the young Chinese. On October 18, an invitation to take action-"Becoming an A-lister" program was successfully launched on its web-special to further demonstrate the connotation of dream defined by the A-Class. During the event, visitors are encouraged to publish dream-pursuing posters online, present their endeavour to shift from dreamers to do-ers, and meanwhile share stories that embody the inspiration to achieve dreams and the hope for a better life. Weekly winners chosen by lottery or through public appraisal will have the chance to win the grand prize to test drive the Mercedes-Benz A-class vehicles for 6 months, tickets to the A-Class launch ceremony or celebrity performances at the Mercedes-Benz Arena, and Mercedes-Benz original collections.

As the leading brand of premium vehicles, Mercedes-Benz has long committed itself to the Chinese market, and this photo contest is a perfect embodiment of young Chinese people's dreams. Stories behind this special program and the profound social influence it will create would inspire and encourage young people to work and strive forward, and further expand their dreams to embrace an even brighter future.

Themed "Are you ready?", this web-special challenges people to stop dreaming and start acting. Participants are required to upload personal photos and self-descriptions to present their colourful personalities and life journeys. Everyone has their own dream, and the dreams are of different magnitudes, and they feature different faces. Perhaps it's difficult to compare those dreams with strong ambitions that outshine the stars, the enthusiasm for life and passion for creation that made up the dreams stand no less profound. All dream-pursuing experiences will have a chance to be presented to the public here through the A-Class platform, and all dream-pursuers are welcomed to find companions who have also embarked on the same journey.

To become a dreamer, you need only to have imagination. But to achieve your dream, there are much more that's required. It takes courage and determination to achieve accomplishments and to taste the joy of success. For example, Mu Yasi quit her job as a corporate consultant for her love of mini cakes; Zha Kexin bid goodbye to other dreams to march bravely on the road of music; Ji Shisan worked diligently to establish the Guokee website and the scientific conference of squirrels in an effort to further communicate science to the public; Shenjian struggled and has devoted himself to the development of BMX in China; Liu Yang refused to live in others' dreams and is determined to pursue his own by introducing French cheese into China; Zhu Jinjing, an advertising director who bore many dreams has endeavoured to make them come true. Despite their different experiences, each individual's commitment to dream brought them together and led them to proudly join the rank of A-listers. With their compelling stories, the magnificence of dream-pursuit and the pride of dream-pursuers are perfectly demonstrated.

"Becoming an A-lister" online photo contest also leverages the SNS platforms, viral videos to spread the word through an in-depth cooperation with Renren.com，aiming to motivate more people to speak out their dreams and take action to realize them. As the young Chinese writer and unofficial social commentator Han Han said: "Those who don't have dreams are losers, but those who only have dreams are even bigger losers". The contest awaits you and the story you hold, sign up now to march forward with Mercedes-Benz and achieve your dreams.

Mercedes-Benz China - Homepage