In celebration of the first anniversary of the China launch of its B-Class Luxury Sports Tourer, Mercedes–Benz initiated an online TVC screenplay competition with the theme "Who Knows Where It Will Take You)". The competition runs from November 30, 2009 to February 5, 2010 and can be accessed online (http: //b-class. mymb. com.cn). Any individual who registers online is eligible to enter the contest. Nine finalists will be determined via online voting, with winners receiving a prize package that includes a European luxury tour package for two and a one-year lease on a B-Class vehicle. Generous prizes will also be awarded to select online voters.

This January, the B-Class officially arrived in China, kicking off with a series of integrated communication platforms with the theme of "The New Beginning of Life". One platform was a 45-second TVC conveying the romance, chic and dynamism of the B-Class, which was followed by an online MSN space competition. As a continuation on this communications platform, Mercedes-Benz launched the online TVC screenplay competition with the theme "Who Knows Where It Will Take You". Contestants are asked to create a preliminary TVC composed of personal photos, text and music that conveys the life philosophy represented by the B-Class.

The competition has three categories: Life, Emotion and Career. Contestants are asked to choose the category that best fits their TVC. Afterwards, the contestant uploads personal photos, text and music combined, conveys not only the B-Class philosophy, but also their most heartening moment or life aspiration. The website will automatically generate short videos incorporating the uploaded content. All screenplays will be exhibited on the competition website for online voting. The entry with the highest votes will win the top prize. All entries are eligible for being incorporated into the brand-new B-Class TVC. Starting February 6-13, 2010, Mercedes-Benz will broadcast the winning TVCs and distribute prizes.

View life objectively and confront it with a light heart. In addition to offering a completely new driving experience, the Mercedes-Benz B-Class Luxury Sports Tourer advocates enjoying life wholeheartedly. With the arrival of the B-Class, the Chinese consumer's dream of owning a Mercedes-Benz is easier to achieve. Owning a B-Class represents the career or life achievements of the driver, and on the new road to the future life, Mercedes-Benz B-Class will always provide its owner with the strongest self-confidence and enthusiasm.

Let your heart fly in the boundless world, and on your heart's journey, the Mercedes-Benz B-Class Luxury Sports Tourer will be with you. Open your heart now, upload your story, express your feelings with photos, express your aspirations with words, and lighten your heart with music. Finally, win the great prize that belongs to you.

To enter the contest or get more information, please visit any of the following websites:

Official Competition Website: b-class. mymb. com.cn
Mercedes-Benz Online Community: www.mymb.com.cn
B-Class Luxury Sports Tourer Experience Web Special: b.mymb.com.cn

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