In addition to its annual Summer-Fit and Winter-Fit Campaigns,the VEP has also offered other specially-themed activities to help customers better understand the latest developments in automotive safety,technology,and maintenance via lectures,training,and exhibitions. Most notably,"VEP Expo" stands out as a panoramic representation of VEP's unique position,combining practical education with interpersonal activities into an all-encompassing program. Exclusively for Mercedes-Benz customers and their families,it not only includes garage tours,new car displays,and driver-oriented forums,but also consists of a children's playground,recreational games,and artistic performances - all to promote family bonding and fun.
"What separates Mercedes-Benz's Value Enhancement Plan from other after-sales programs is that the VEP is not merely limited to maintenance and repair services,but rather,designed to create and sustain a more personal appeal to our customers," said Mr. Whitehead,"In the past 10 years,the Value Enhancement Plan has formed long-lasting connections with our customers by creating unforgettable experiences through a variety of services and activities."
Since entering the China market more than 20 years ago,Mercedes-Benz has been committed to expanding its dealership network,upgrading service platforms,and enhancing human resource performance - all for the purpose of improving the overall quality of its star service. Its 24-hour Roadside Assistance Program is an exemplary measure of Mercedes-Benz's constant attention to its customers,offering a free hotline number for roadside assistance in China and a 24-hour emergency service,which includes roadside repairs and a chauffeur-driven replacement vehicle for continuation journeys.