| Location: | Beijing | Posted Date: | 2011-08-22 |
|---|---|---|---|
| Recruiting No: | 1 | Job Type: | Full-time Regular |
Job Description:
| Objective of job |
|---|
| - Define and implement dealer communication strategy and tools with the objective to plan, structure and coordinate the general communication activities towards the dealers - Develop, organize and execute concept for events related to the team functions – e.g.- national dealer conference, family dinner, and other events as well as on-site supervision - Optimization and maintainence of MB China website within the Mercedes-Benz website strategy, website style guideline, with the objective to set up the digital sales channel in future in China - Organize, support and maintain the smart China website in line the smart website strategy, website style in align with HQ smart website to support the smart sales activities in China - Organize the annual awarded dealer campaign, incl. event organization, dealer communication, Advertising and PR campaign, and the awarded dealer tour - Management of projects including MB retail websites, incl. dealer training, dealer supports, website optimization and migration in align with the HQ/Asia Web Office. Support and supervise dealer website to be align with the MB global web guideline - Development and production of communication materials, literatures, Network Development Video, etc - Develop, implement, maintain and optimization of Dealer Information Center and provides technical support to internal and external users - Production of the annual dealer outlets brochure to ensure the accuracy of dealer information in line with CI guidelines as well as the distribution to VPC, internal and external parties |
| Job designation |
| 1. Dealer Communication - Define and implement dealer communication plan - Preparation of communication correspondences from MBCL central office to the dealerships - Supervise the team members on the daily operation 2. Dealer Events - Develop the concept, organize and execute the dealer conference, family dinner, regional conferences and other related events - Coordination with S&M, CAS, F&C, ND region office, BBDC and vendors to ensure the successful implementation of the events - Develop the concept, organize and execute dealer incentive program, such as F1, dealer incentive trips - Organization of ND related brand activities, such as Auto show - Documentation management for all events related projects 3. ND Marketing - Development, execution and distribution of the department marketing material e.g. digital video etc. - Develop, implement, maintain and optimization of Dealer Information Center, incl. problem shooting, organize training program to internal and external users 4. Website managements - Management of the eMB retail website, incl. maintenance, dealer supports, problem shooting (with the support of agency) - Design and implement training programs to new and existing dealers on retail website topics - Communicate with HQ / Asia web office and implement website related projects in line with the global e business strategy 5. Awarded Dealer Campaign - Design the annual awarded campaign - Implement the BTL and ATL activities related to the campaign - Organize the awarded dealer tour 6. General - Define annual target agreement (TA) and IDP together for each team members - Define OP (budget plan and headcount) based on the projects and monitor it on a regular basis - Prepare LEAD for the team members based on their performance annually |
| Qualification required |
| Education: - University eudcation with major in Business Administration, Communication, Marketing Experience - Possibly 3 to 5 years experience (preferred project management, Interactive marketing), experience in advertising and PR agency is an advantage - Good understanding of comprehensive website development - Well-developed written and verbal communication skills Languages: - English (fluently), Mandarin (fluently) - Strong Implementation and organization capability, general flexibility regarding tasks and time - Intercultural competence, Self-confident, good team player - Good knowledge of PC and MS Office products |
Application Procedure:
| This job is regular. Please send your application to following email: |
|---|
| mbcareer@daimler.com |
