| Location: | Beijing | Posted Date: | 2011-07-26 |
|---|---|---|---|
| Recruiting No: | 1 | Job Type: | Full-time Regular |
Job Description:
| Objective of job |
|---|
| - Develop communication strategy and support content marketing practice to communicate highlights of Mercedes-Benz brand and products. - Set up and manage comprehensive content marketing plateform (including Mercedes-Benz Magainze, MB TV, advertorial, social media content development, celebrity communications etc.) - Deliver impactful content to make Mercedes-Benz stand out from cluttered advertising environment |
| Job designation |
| 1．Strategy development - Content Marketing - Celebrity commmuncations - Key message of Marketing communcitions 2．Mercedes-Benz/smart/AMG Magazine management - Conent management (with Conde Nast and HQ) - Distribution channel management - Advertising management - Competitor study - Measurement 3．Marketing advertorial management - Brand - Product and new technology - Milestone launch event and activities 4．Agency management - Daily communication with agency for detail briefing - Agency review and quality control 5．Finance & Controlling team coordination - Procurement preparation and follow ups - Contract and other finance logistics arrangement - Process management |
| Qualification required |
| Education Bachelor Degree or above Experience Excellent communications skills; Rich knowledge in automobile; Rich experience in advertising, PR or media; Fluent in both English and Chinese. |
Application Procedure:
| This job is regular. Please send your application to following email: |
|---|
| mbcareer@daimler.com |
