| Location: | Beijing | Posted date: | 2010-08-19 |
|---|---|---|---|
| Recruiting No.: | 1 | Job type: | Full-time Regular |
| Objective of job |
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| - Develop communication strategy and lead content marketing practice to communicate highlights of Mercedes-Bend brand and products. - Set up and manage comprehensive content marketing platform (including Mercedes-Benz Magazines, advertorial, celebrity communications etc.) - Deliver impactful content to make Mercedes-Benz stand out from cluttered advertising environment - Strategic partner management (e.g. National Centre for Performing Arts) - Maximize effectiveness and efficiency of advertising |
| Job designation |
| 1. Strategy development - Content Marketing - Celebrity communications - NCPA coordination - Key message of Marketing communications 2. Mercedes-Benz Magazine management - Content management (with Conde Nast and HQ) - Distribution channel management - Advertising management - Competitor study - Measurement 3. Celebrity management - Relations building - Project coordination 4. Marketing advertorial management - Brand - Product and new technology - Milestone launch event and activities - Other (smart, AMG, used car etc.) 5. NCPA coordination - Strategy development - Routine communication - Project coordination (e.g. weekend concert) 6. Agency management - Daily communication with agency for detail briefing - Agency review and quality control 7. Finance & Controlling team coordination - Procurement preparation and follow ups - Contract and other finance logistics arrangement - Process management |
| Qualification required |
| 1.Education: Bachelor Degree or above 2.Experience: Marketing practice experience over 3 years; Excellent communications skills; Strong planning and implementation capabilities; Rich knowledge and experience in advertising, PR or media.; Fluent in English; Agency background preferred. |
Application procedure:
| This job is regular. Please send your application to following email: |
|---|
| mbcareer@daimler.com |
