| Location: | Beijing | Posted date: | 2010-07-15 |
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| Recruiting No.: | 1 | Job type: | Full-time Regular |
| Objective of job |
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| • Responsible for assigned model lines of Mercedes product portfolio • Maintain good relationship with key media and able to generate coverage • Responsible for press material development and approval • Expected to put forward fresh approaches and initiatives for PR communication • Develop and implement long term communication plans and strategies with focus on new media and lifestyle media • Design and implement press events under line manager's supervision |
| Job designation |
| 1. Media Relations: • Relationship-building and follow-up • Media inquiries handling • Interviews coordination and translation • Press Information editing, translation and distribution • Media Database update and maintenance 2. Product Communication Projects: l Product communication planning l Independently responsible for at least 5 model lines of Mercedes line-up l Constantly looking for innovative communication strategies l Media landscape/competition analysis l Press materials preparation l Coordination with internal parties to facilitate all processes l Clearly brief agency on job tasks and develop execution plans l Manage projects and report to line manager responsively l Ensure optimal coverage and positive media feedback for each project 3. Press Event Planning and Execution: • Define communication and media strategy for press event • Implement and execute event as project manager • Proof-read and approve all press materials • On-site event management, must ensure flawless execution • Work with internal parties and external vendors to make sure smooth run of the events • Define and fabricate media messages to convince public on product advantages • Carefully select media to attend events considering both cost-effectiveness and maximizating media voice • Update and report to line manager in a timely manner • Requires responsive and wise decision making ability • Report development and follow-ups 4. New Media and Lifestyle Media • Contribute to strategic planning of new media/lifestyle communication • Draft yearly new media/lifestyle communication plan • Brief PR agency to work out a yearly retainer program • Execute retainer project on yearly basis • Report and update reporting manager on important issues • Daily monitoring on industry news, and updating plans • Monitor potential issues and effectively handle media crisis • Constantly look out for media opportunities and long term partnership |
| Qualification required |
| 1) Fluent spoken and written English 2) 4 -5 year(s) PR experience 3) Good knowledge in auto industry 3) Good communications skills 4) Confident, ready for working under pressure 5) University degree 6) Good team player |
Application procedure:
| This job is regular. Please send your application to following email: |
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| mbcareer@daimler.com |
