| Location: | Beijing | Posted date: | 2010-03-10 |
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| Recruiting No.: | 1 | Job type: | Full-time Regular |
| Objective of job |
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| • Coordinate AMG marketing, CRM and new media activities: - conceptualize / implement AMG led central events (e.g. driving events, VIP events, sneak previews, launches) - coordinate (with MKT) AMG specific central marketing events (e.g. achievers awards, F1) - newly develop or adapt existing AMG advertising with MKT, give qualified input and review channel mix w/ MKT - update existing central AMG brochures and potentially develop new ones - suggest and implement brand collaborations - set-up and maintain AMG specific CRM database for lead generation and tracking - design and conduct AMG specific direct e-mailings - coordinate and maintain content of AMG China website, WAP site, touchscreens and mobile brochure • Coordinate AMG Retail Marketing: - support the definition of AMG retail marketing elements with dealers - support the implementation tracking of retail marketing elements at dealers |
| Job designation |
| 1. Coordinate AMG marketing and CRM activities (85%): - conceptualize / implement AMG led central events (e.g. driving events, VIP events, sneak previews, launches) - coordinate (with MKT) AMG specific central marketing events (e.g. achievers awards) - newly develop or adapt existing AMG advertising with MKT, give qualified input and review channel mix w/ MKT - update existing central AMG brochures and potentially develop new ones - suggest and implement brand collaborations - set-up and maintain AMG specific CRM database for lead generation and tracking - design and conduct AMG specific e-Direct Mailings - coordinate and maintain content of AMG China website, WAP site, touchscreens and mobile brochure 2. Coordinate AMG Retail Marketing (15%): - support the definition of AMG retail marketing elements with dealers - support the implementation tracking of retail marketing elements at dealers - coordinate retail marketing elements with MKT |
| Qualification required |
| Education: B.A. Experience: - previous work experience in marketing field - previous overseas experience (study or work) Specific Knowledge: - familiarity with working with external agencies (RFPs, proposals, project/campaign management, reporting etc) - experience with new media channels marketing (web, WAP, mobile/iphone etc) - experience in planning and running marketing campaigns (advertising, events, CRM) - ability to support retail marketing planning and implementation tracking |
Application procedure:
| This job is regular. Please send your application to following email: |
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| mbcareer@daimler.com |
