Mercedes-Benz China is devoted to meeting the needs of customers with diversified product strategy and global standard services. In the meantime, as a leader in corporate social responsibility, Mercedes-Benz China has taken into account the needs of nature and society by continuously promoting environmental awareness and protection, supporting the development of Chinese culture, arts and sports, and relentlessly making strong contributions to automotive safety – all of which provide customers with more diversified and rich brand connotations.

In 2007, Mercedes-Benz partnered with UNESCO to launch the Green Legacy Program, becoming the first automaker to support the preservation of World Natural Heritage Sites in China with UNESCO. Over the past years, the Green Legacy Program has pledged a total of RMB 14 million in support of comprehensive protection activities at several World Natural Heritage Sites across China, including the Sichuan Giant Panda Sanctuaries, South China Karst, Mount Qingcheng & Dujiangyan and Mount Lushan. These irreplaceable heritage sites received all-round professional protection through the program.

Under the Green Legacy Program, an advanced GIS system was put in place to collect and analyze data on the giant pandas within the Ya'an Conservation Area. This is a breakthrough - as no other panda sanctuaries in the world have ever used such a system. In addition, GPS, weather monitoring instruments, hygrothermograph, instruments for testing PH values and other field monitoring instruments were installed to support the 8 field monitoring stations over an area of 100 sq km to effectively track ecosystem changes, panda movements and survival rates; as well as the establishment of three giant panda habitat eco-corridors to expand the roaming area and prevent isolation among pandas and other wildlife inhabitants. Moreover, project activities within the South China Karst focused on staff training and capacity building, awareness raising and public outreach, as well as other site specific activites such as establishing a resource database system in Shilin, piloting an eco-fuel program and enhancing visitor planning in Libo. Another achievement worthy of mention is that Wulong's Furong Cave is the first cave in China where an automatic cave environment monitoring system is installed with support from the Green Legacy Program. Through stringent scientific monitoring and the research on landscape preservation, Furong Cave is now a role model in sustainable management for all the caves open to visitors in China. Furthermore, thousands of site management staff also received training in world heritage convention and regulations; on the other hand, local primary and secondary students also learnt about heritage protection and ecology. With the Program's funding, a total of 14 publications were produced for purpose of raising community awareness.

Amid the economic uncertainty in 2009, the Green Legacy Program never ceased to develop. In March, Mercedes-Benz kicked off the first Green Legacy Partnership Award, which recognized dealers who made outstanding contributions to nature protection and social causes. Together with dealers, Mercedes-Benz has never stopped fulfilling its commitment to Chinese society.

In June 2009, together with its dealer partners, Mercedes-Benz inked a new three-year cooperation with the China Conservation and Research Center for the Giant Pandas to support the enhancement of the nursery environment as well as provide necessary measures, including incubators for newborn baby pandas, special food and medical supplies – in its effort to offer a safe and cozy home for baby pandas born after last year's Sichuan earthquake. Additionally, the "twin stars" at this kindergarten – the first pair of twin pandas born this year – have also been adopted by Mercedes-Benz. They have been named "Xing Hui" (星徽) and "Xing Rui" (星睿) by Mercedes-Benz staffs in China.

In September, Mercedes-Benz announced a RMB 3 million donation during a donation ceremony held in Mount Lushan – of which RMB 1 million will go towards protecting of Mount Lushan, a world heritage site renowned for its natural beauty and cultural richness. The donation will aid efforts in areas of environmental improvement and waste water treatment, villa and church restoration as well as cultural landscape research.

Since its launch in 2007, the Green Legacy Program has received 17 CSR awards, as well as respect and recognition from nationwide partners and media.

As the pioneer automaker and industry leader, Mercedes-Benz is committed to calling upon the Chinese public to cultivate a positive culture of driving that ensures a safe and harmonious road environment -- today and in the future. In terms of technology, Mercedes-Benz devotes tremendous efforts in ensuring safety for both drivers and pedestrians, through innovative safety systems as well as intelligent safety technology. Furthermore, Mercedes-Benz is also dedicated to helping China improve road traffic safety standards. In 2003, they cooperated with the Road Traffic Safety Association of China (RTSAC) to launch the "Safety Starts With Me" public educational campaign. This campaign has become an important part of Mercedes-Benz's consistent efforts in improving road safety around the world. Looking towards the future, Mercedes-Benz will continue its commitment as a responsible corporate citizen and remain dedicated to helping China improve road traffic safety standards.