Beijing,June 12,2009 -Mercedes-Benz (China) Ltd.is celebrating the 10th anniversary of its Value Enhancement Plan (VEP) right now in China with a special Summer-Fit Campaign,themed "Hand in Hand for 10 Years".As part of the VEP,this unique after-sales service campaign offers a complimentary vehicle inspection package to show Mercedes-Benz's appreciation to its customers.It demonstrates Mercedes-Benz's long-term commitment to the China market as it not only fulfills the repair and maintenance needs of car owners,but also reinforces the emotional bond between the luxury automaker and its valued customers."Mercedes-Benz's first-class service accomplishes more than meeting the needs of customers - it also serves as a platform for mutual communication that gives us the opportunity to listen to and learn from them while establishing a close and long-term partnership,"said Mr.Daniel Whitehead,General Manager of After-Sales for Mercedes-Benz (China) Ltd."The VEP perfectly embodies this overall philosphy and gives us a better understanding of our customers in helping us to further provide them with even more individualized and value-added services."
Tailor-made for Chinese customers,this unique after-sales program aims to increase the investment value of Mercedes-Benz car owners through a comprehensive series of unparalleled services - making it one of the longest after-sales campaigns in the luxury auto segment in China.
In addition to its annual Summer-Fit and Winter-Fit Campaigns,the VEP has also offered other specially-themed activities to help customers better understand the latest developments in automotive safety,technology,and maintenance via lectures,training,and exhibitions. Most notably,"VEP Expo" stands out as a panoramic representation of VEP's unique position,combining practical education with interpersonal activities into an all-encompassing program. Exclusively for Mercedes-Benz customers and their families,it not only includes garage tours,new car displays,and driver-oriented forums,but also consists of a children's playground,recreational games,and artistic performances - all to promote family bonding and fun.
"What separates Mercedes-Benz's Value Enhancement Plan from other after-sales programs is that the VEP is not merely limited to maintenance and repair services,but rather,designed to create and sustain a more personal appeal to our customers," said Mr. Whitehead,"In the past 10 years,the Value Enhancement Plan has formed long-lasting connections with our customers by creating unforgettable experiences through a variety of services and activities."
Since entering the China market more than 20 years ago,Mercedes-Benz has been committed to expanding its dealership network,upgrading service platforms,and enhancing human resource performance - all for the purpose of improving the overall quality of its star service. Its 24-hour Roadside Assistance Program is an exemplary measure of Mercedes-Benz's constant attention to its customers,offering a free hotline number for roadside assistance in China and a 24-hour emergency service,which includes roadside repairs and a chauffeur-driven replacement vehicle for continuation journeys.
[For Southern China] For this year's Summer-Fit Campaign, Mercedes-Benz is currently launching the program in various phases throughout China, as summer heats up at different times in different regions around the country. In Southern China (including Sichuan, Chongqing, Yunnan, Guizhou, Hubei, Hunan, Guangdong, Guangxi, and Hainan), the Summer-Fit Campaign will be held from June 15th to June 27th.
