Since the inception of the first car, manufacturers have always strived to operate in the global market. As the maker of the first car and world's premium automobile brand, the globally positioned Mercedes-Benz is intensifying its product distribution in China, introducing more premium products sporting the three-pointed star into China. It will establish a new yard-stick in the Chinese premium automobile market and meet the ever-increasing diverse needs of customers - this is the long term commitment of Mercedes-Benz to the Chinese market.
Since last year, Mercedes-Benz has been undertaking an unprecedented powerful product campaign: the S 600, S65 AMG luxury editions, S 300 L, S 350 4MATIC, and CLS 63 have all been introduced into China. That's not all: as the flagship of Mercedes-Benz, every S-Class model has had its standard equipment package enhanced, including luxurious appointments such as the new Rear Seat Entertainment System, newly developed HDD Navigation System and the HFP Bluetooth Module, both of which will further strengthen the S-Class's leading position in the luxury saloon segment. Brandishing Mercedes-Benz's sporty side, the Mercedes-AMG series, which was formally introduced into China last year, has earned widespread appreciation from its Chinese customers for its unique design concept which combines the time-honoured connotations of a Mercedes-Benz with the classic sporting genes that only AMG provides.
Furthermore, sales for the newly updated R 350 and R 500 continue along a robust upward trend thanks to stronger dynamics and striking AMG designs, which grant the Grand Sports Tourer even more irresistible admiration and appeal.
Product introduction and upgrading covers segmented markets; this not only demonstrates Mercedes-Benz's thorough understanding of Chinese customers, but also shows the unprecedented emphasis that Mercedes-Benz puts on the Chinese market.
