Up until the present, companies are playing more and more important roles in different regions, countries and even across the world. Promoting global exchanges of public welfare, sports and culture is not only the demonstration of company brand connotations, but also the inevitable social responsibility of a corporate citizen. Being a globally positioned premium auto brand, Mercedes-Benz has no doubt set an example in this respect and this has been equally demonstrated in China. This year, Daimler will invest RMB 50 million in its corporate social responsibility in China, among which Mercedes-Benz contributes RMB 40 million.

Since its entry into the Chinese market, Mercedes-Benz has been continuously introducing new models and improving its service standards; meanwhile, it is also actively involved in many social welfare affairs (such as sponsoring education, supporting the disabled sports and the promotion of environmental protection campaigns) in varied ways, always playing the role of a good corporate citizen.

As early as 1997, based on the concept of "Children are the Nation's Future", Mercedes-Benz cooperated with UNESCO to fund a new classroom for the "Wo Long Primary School" in a remote village in the southwest of Beijing. To this day, Mercedes-Benz sponsors the school to ensure that more children are able to continue attending and complete their education. As the founder and sponsor, Mercedes-Benz, along with celebrities from all walks of life, helped the world renowned Lawrence Sports Fund enter China in January 2002 and launched a charity action plan to support Chinese disabled sports.

Mercedes-Benz is also dedicated to helping China improving road traffic safety standards. They cooperated with the Road Traffic Safety Association of China (RTSAC) to launch the "Safety starts With me" public educational campaign. This campaign has become an important part of Mercedes-Benz's consistent efforts in improving road safety around the world.

During one of the most important diplomatic events of China - the China-Africa Cooperation Forum in 2006, MBCL and BBDC made a contribution through providing the S-Class and locally build E-Class sedans for African leaders and government officials.

In September 2007, Mercedes-Benz (China) became one of UNESCO's key partners in natural heritage site preservation work in China and also the first automaker to pledge monetary support for World Heritage Sites in China. In the following October, Mercedes-Benz pledged RMB 1 million to support the protection of our prized pandas' habitats in Ya'an, Sichuan province. This is also the first donation ever made to the Sichuan panda sanctuaries since Ya'an became a World Heritage site.

At this year, Mercedes-Benz (China) broke new ground for its CSR initiative by pledging RMB 5.5 million towards nature preservation. This follows the successful launch of the three-year long Green Legacy Program which aims to protect the prized World Natural Heritage Sites in China. Of the RMB 5.5 million entrusted to UNESCO, RMB 1.5 million will continue to enhance the protection to Sichuan Giant Panda Sanctuaries in Ya'an and for the continued management of this project by UNESCO; while the remaining RMB 4 million will be donated to the magnificent South China Karst - the second site to receive support from the Green Legacy Program - and for UNESCO's project coordination and monitoring.