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The two-day session of 4th MercedesTrophy in China has taken place in Jian Lake Golf Club of Shaoxing on June 26, 2006. From this tournament the 2006 Team China was born. They were sent to Stuttgart – the Mercedes-Benz home town in Germany – for the World Final in September 2006. In Stuttgart the Chinese Mercedes-Benz customers had an opportunity to exchange their golf experiences with Mercedes-Benz customers and golf fans from all over the world. As an exquisite leisure sport, the golf competition among the Mercedes owners globally not only reflects Mercedes-Benz's relationship program for its users, but also fully presents the human spirit contained of its brand.
78 players from North, South and East China participated in the China National Final. The six winners in the competitions of 2004 & 2005 in China came to participate in the tournament as VIP guests. The Mercedes-Benz C-Class was the Hole-In-One Award for the competition. As one of the key product line worldwide, the C-Class reflects the dynamic spirit, same as the golf sport, which expresses a modern and sporty lifestyle.
"Mercedes-Benz has always an excellent tradition of sponsoring and organizing classic sports competitions, to promote a positive and dynamic lifestyle." Peter Honegg, CEO of Mercedes-Benz (China) Co., Ltd. said: "The golf players' attitude of pursuing high quality living and Mercedes-Benz's high quality products agree with the nature and kernel of golf, which contains ambitiousness and innovation spirit. At the same time, we hope to build a high quality life manner through all the elements such as Mercedes-Benz cars and golf."
For this tournament, Dr. Claus Weidner, General Manager of Sales and Marketing in Mercedes-Benz (China) Co., Ltd. said: "As the classic competitions designed for the clients, MercedesTrophy competitions have been successfully held for 17 years. The competition is not only an important channel to communicate with our clients, but also an important approach to repay the clients and fully present the value of owners of the cars. The competition since it was introduced to China, has gained the recognition of Chinese clients and has very positive effect for promoting the Mercedes-Benz brand in China."
Jian Lake Golf Club located in the south of Jian Lake in Shaoxing Keyan scenery spot, and the golf course has the sightseeing features of south of Yangtze River. The golf fairway of 7435 yards, 72 standard swings and 18 cups designed by Mr. Mark E. Hollinger from JMP- a US Golf design company, is in accordance with the international championship standard and Mercedes-Benz brand positioning.
Dr. Weidner finally added, "As an exquisite and challenging sport, Golf matches the brand profile of Mercedes-Benz perfectly, and the competition has been a popular activity in the Chinese market of Mercedes-Benz, which will bring for Chinese Mercedes-Benz owners more fun in the sport." |
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