As one of the premier features of Mercedes-Benz's "Customer Care Program", the Mercedes Trophy Golf tournament is an elite, invitation-only event hosted by the Chinese branch of the luxury car company and its distributors for Mercedes-Benz vehicle owners, along with their friends and guests.

Mercedes-Benz and China Open began their cooperative efforts in August 2004. From the very beginning of China Open to its current status as one of the world's most prestigious tennis events, Mercedes-Benz, its most important sponsor, has continued to strengthen its commitment to China Open, enabling a sustainable development of the competition with every successive year.